Consumer Survey
What makes a bakery feel genuinely artisanal to you?
Modern bakeries use people, machinery and increasingly digital technology. This survey explores how bakery customers feel about where and how that technology is used.
Why this Research Matters
The way bread and pastries are made is changing.
Some technologies make difficult or repetitive work easier; others take over tasks that traditionally depend on a baker’s knowledge and skill.
What You Will Be Asked
Different bakery situations. Your response.
The survey presents bakery-production scenarios involving different levels and uses of automation. There are no right or wrong answers.
Can I Participate?
The survey is for adult bakery consumers connected to Basel.
- Have recently purchased from an SME bakery in Basel.
- Live in Basel or regular visitor.
- Over 18 years old
Consumer Survey
The survey can be embedded or linked here.